Meet Jeremy Farrance of Accuraty Solutions

May 01, 2021

SUMMARY

Today we join Jeremy Farrance of Accuraty Solutions, based in downtown Champaign, Illinois. Jeremy is a fan, integrator, and user of DNN Platform. We discover his history with DNN and get to know him a bit better as a person. We also learn more about his company and its services.

Accuraty Solutions is an award-winning full-service website firm, consisting of creative and multi-talented web designers and developers. We provide a wide range of services including web design, web development, applications, hosting, e-commerce, search engine optimization (SEO), and consulting.

Accuraty Solutions
https://accuraty.com

DNN Platform
https://github.com/dnnsoftware/Dnn.Platform

DNN Community
https://dnncommunity.org

 

0:02 [Music]
0:14 hello hello it's dan and dave i hope you guys are doing well and gals
0:19 and all you wonderful people out there in the dnn community land world
0:25 atmosphere existence it's been a minute since i've been on
0:30 air i've missed you guys i've been dreaming though i've been dreaming about
0:36 things to kind of content ideas you know to bring
0:43 to you guys um been thinking about things like cool
0:49 technical solutions and geeky stuff and i don't know
0:56 i've also been thinking about some of the really interesting and cool and
1:02 brilliant community members that are out there and introducing you to them because
1:08 i mean you may not know a lot of the people that are out there and involved in dnn
1:14 and i'd love an opportunity to present them to you and help you to get
1:21 to know them a little bit more understand a little bit more about their skills what their passions are you know one of the things about this
1:28 community that i love so much and i guess that's why i've stuck around really so long it's
1:34 beyond just a having a really cool technical solution or platform to build websites
1:41 off of and applications and cool stuff like that it's
1:46 really the way the community operates and behaves the community was kind of established on
1:54 this abundance principle idea where you know you just help people
1:59 you jump in help people you don't want anything in return for that i mean
2:05 now don't get me wrong there's commerce in this community i mean there are great vendors out there
2:11 that build incredible modules and extensions and solutions on top of dnn
2:17 there are really cool integrators that are out there that
2:24 help you as a client or help you with your clients to develop really cool solutions for
2:31 them i mean there are theme builders there are module builders there are just some cool
2:38 good stuff i mean there's all kinds of open source stuff too but you know uh back i digress
2:45 to get back to it the abundance principle i mean there's so many people that are willing to help
2:50 in this community and you know whether it's on a facebook page or a uh
2:57 community forum on dnacommunity.org or whether it's in the dnn open help
3:03 slack workspace you may not have known about that one but if you get a chance check that one
3:09 out do a google search on it one of the guys that is always there to try to help whether
3:15 he knows the answer or not i want to introduce him to you today i want you
3:22 if you don't know him then this will be your chance to get to know him it'll give you a chance to get to know
3:27 his company and what they do but if you do know him maybe you'll learn some things you didn't know about
3:33 it maybe he will share that he does something and his company does something
3:39 that you had no idea that they did anyway that guy always jumps in with
3:44 either an answer or tries to go and figure out an answer i mean i don't think the guy ever sleeps
3:51 honestly uh he's always there like responding to stuff so anyways without further ado i wanted to
3:58 introduce you all to jeremy ferentz jeremy welcome i'm so
4:03 glad you're hanging out with me on this fine saturday evening
4:09 thanks dave i am honored to be here and a little overwhelmed with that uh
4:14 expansive introduction i don't i don't think i can uh well we'll see how it goes
4:22 you're such a humble guy you're so you know i'm i'm just here to help i don't know
4:27 much you know but like i mean my gosh like 40 of the whole answers that get answered
4:33 out there is coming from you dude like you're bringing it you're bringing the heat
4:39 i mean what what drives you um to be involved in this community jeremy i
4:44 mean tell us a little bit about yourself and kind of a little bit about the history uh that you have with dnn and
4:50 why you're even around still like what i mean what is it that drives you
4:58 yeah that's uh wow
5:06 that's far back so um
5:13 playing with it was probably around 2004 or five dnn4 maybe and um was working at a company
5:20 kind of getting frustrated with the whole uh boss type thing and decided to do my own company
5:30 and at first we were doing other things dnn wasn't the focus of the company but
5:36 by around 2011 dnn was front and center we were building websites doing advanced designs
5:43 um doing a lot of really interesting stuff we went to dnn world in 2012.
5:49 how's it going so yeah i had a lot of fun there so uh the name of the company's security
5:55 we're based out of champaign illinois always have been here so far and um
6:01 floated between eight and 11 people over the years since around 2012.
6:06 the majority of our projects are on dnn but we do all kinds of we've done apps we've
6:16 database work hosting um wide variety
6:24 expression engine um there was a drupal one once victim of drupal getting by the way and
6:31 uh all kinds of stuff so tend to have fun a lot of good employees here and
6:36 um it helps not having a boss for me at least and i try to make sure my employees
6:42 don't feel like they need to go start their own company appreciate you
6:48 explaining that and i i'll go ahead and apologize we are having a few little audio glitches here and there
6:54 i apologize i think something is taxing my machine even though nothing else is running except for this but
6:59 uh i apologize for that but i'm going to let it roll because um there's still pieces of this that you'll
7:05 you'll you'll get a lot of value out of um jeremy i'm going to uh flip over and
7:10 show your company website here and um you were explaining a little bit about
7:17 kind of how you know your humble beginnings and stuff with that and your team and all that you know your website out
7:24 here uh says that you do kind of kind of a wide range of things um everything from website design you
7:32 know and e-commerce and content management solutions and mobile website design that's a lot
7:38 so like to tell me a little about do you have a sweet spot or is it kind of just really all across
7:45 the board and you guys do it all um less ecommerce lately but otherwise
7:50 all of those are still prominent hosting has become more lately
7:56 and apps has returned back to the front we used to do mobile apps back in the windows phone days
8:02 and um all the way back in 2011 we were doing very early phone apps uh that went by the wayside but it's
8:08 come back pretty strong lately and um so yeah not a lot has changed we
8:14 do a lot of different things uh
8:19 yeah all four of those are there except e-commerce that's not as much lately okay so so now you guys don't you're not
8:26 focused solely on dnn though right it looks like you also dabbled in some other content management
8:32 platforms there as well i mean would you say that dnn is your kind of main focus or your choice
8:40 uh tool choice where is it just kind of you know in the mix with a bunch of other great tools as well dnn's
8:48 clearly the first choice it's probably in the 50 to 60 percent range on projects still
8:54 wordpress is second and then then things just get weird goes all over
9:00 the map it depends on the type of client if it's the type of client we like and they want to work
9:06 in a technology that we feel we can do well in we'll jump right in so um gotcha
9:13 i noticed uh i noticed drupal here uh are you do you have clientele that's in the
9:18 educational sector or is that kind of the prominent use of that or is it
9:23 other other types as well no that was exactly where the one drupal site was
9:29 same thing and then joomla same thing university of illinois yeah
9:35 that was their big jim lock proctor somehow they've gotten a a fairly large part of that market share
9:42 uh there so usually see that pop up and everything so so you said dnn's kind of your
9:48 your tool of choice when it comes to uh sites and everything are you using dnn
9:53 in any like obscure ways these day or is it uh pretty pretty standard kind of web
10:00 website focus and application focus on on there we've got some interesting ones um like
10:07 odd stuff too we use dnn as a tool to uh pull information
10:14 off the factory floor there's this software called wonderware and dnn
10:21 reaches into wonderware pulls out all these obscure tag values and then we use
10:28 sql to sexy and a few other things to build them into nice reports that people can log into and look up
10:34 online this is for a big company owenscorning and it also sends really nicely
10:41 formatted emails at 6am and 6pm we also have dnn feeding information
10:48 into apps so that people can get into dnn on the back end and edit and add new information change faqs
10:56 change locations change providers and the app updates instantly because it's all feeding from
11:01 nice web api stuff like that nice
11:06 so so not not your standard cookie cutter kind of uh usage of it there yeah no i like the
11:13 unusual projects anything that uh has a lot of data tends to be my favorite so nice nice
11:19 nice now i mean i i hate to like single out a few here but i do remember
11:25 back i don't know how many years ago it was you know you guys were involved in the bell website the
11:31 racing helmets company is there anything you can kind of talk about that uh publicly and some
11:36 of the things that you guys did there or yeah that was one of our favorite e-commerce projects
11:42 we built that on hot cakes one of the interesting things that happened there though is they
11:47 changed their commerce the stuff that was running in-house on
11:53 their their systems to some company in europe who i am
11:58 the name is escaping me right now eventually hotcakes couldn't adapt and
12:04 there was already a magento i think it was magento
12:09 adapter so they about 18 months ago completely switched web platforms so
12:16 oh really okay yeah it's very sad to see them go favorite client uh still talk to the
12:22 owner on occasion so uh sad pandas but that's okay that happens uh companies uh
12:28 evolve and their needs uh changed so they they have to adapt to them but i remember that being a pretty big
12:34 uh big site for you guys it was there was so many cool things on there we
12:39 actually had a company in canada photograph the helmet so they could rotate in 3d it was cool stuff that is really neat
12:47 i jeremy i'm going to kind of hit the rewind button here just a little bit and like what what was your first
12:53 introduction to to dnn and why did it stand out to you
12:59 wow that's hard i was really interested in microsoft stuff because i had uh i'd come from the
13:07 amiga community if anybody knows what that is all the way back in the 80s i was using a product called superbase
13:14 as the amiga went away and i was forced to get into windows for a job i was at the next thing was microsoft access that
13:21 led to microsoft sql that led to e-commerce projects on
13:27 does anyone remember site commerce 3.0 from microsoft site commerce wow that's that's a blast
13:33 from the past so those things uh through about 2002
13:39 2003 were in my past and sql was my favorite tool at the time and
13:46 website started coming up at a new job i had in 2004 and i tried dnn because it was on
13:53 asp.net and it seemed to have all the toys that i liked and was interested in and i was
13:58 doing stuff in visual studio so i thought i could edit it and change it and never did that but anyhow that's where
14:06 dnn started and then it drifted away for a little bit as i started the company but then we came back around to it and it has been
14:13 the center of things for quite a while did you start um your company to be
14:18 a dnn shop or do you even consider yourself really a dnn shop or are you more of a you know
14:24 just an agency that happens to use dnn uh how do you kind of view view your
14:30 company hard to answer uh somewhere in between those two views um it was not started to be a dnn shop
14:39 that's for sure we but you know we always went with the tools that helped us build the products that
14:45 we wanted to do the things we wanted to accomplish for our clients and sure enough dnn kept being there
14:52 when we needed it so and we got good at it that's cool um i'm gonna ask you to tell me a little
14:58 bit about your your team here because you i mean i don't know if this is uh up to date or anything but uh you have
15:06 how many people in the company now and kind of what roles are they seven or
15:12 eight uh it's oh wow look you my picture didn't load look at that i shall reload
15:17 it again because i think that's actually a blimp on my side that i did sorry about that
15:24 all right this this is out of date um i'm there the big picture in the upper
15:30 left oh you're the coffee drinker dude okay oh coffee brewer there you are
15:36 nice um most of these people are still here in some way or other uh the person in
15:42 the upper right josh is one of our lead front-end developers really great at all kinds of
15:48 javascript and css and does all kinds of interesting things and adds a lot of those elegant interactive
15:55 animations to our projects that really makes them feel modern kiddo there uh he he decided to invite
16:03 his uh kid to the shoot huh you have no idea that kid is amazing that's awesome
16:12 love it i love seeing that uh two of the key people are not even in there we've got
16:17 uh one of the lead developers now is jared okay he's been here i think over a year
16:24 and there's also uh designer brittany she's not up there but um
16:32 john's still around part-time lucia there in the middle right kind of an intern who turned into an
16:38 ongoing part-time employee bottom rows kind of the
16:46 businessy side of things accounting finance uh the two lower left ones aren't here
16:52 anymore okay so tell me this because um
16:58 like i like to ask this when when you've got a company that's got so many you know
17:03 people and and you know diverse team members and different skill sets for bringing like what what stands out in your mind
17:11 and like if you if you were to put yourself in the shoes of somebody you know a client that's looking for
17:17 a team to work with why why would they choose you guys and you
17:23 know what what is it that you would bring to the table that you think offers a bit of a unique experience for
17:29 the client that would really set you apart from some of the others
17:35 enthusiasm and experience come to mind first a lot of the times when we meet with clients
17:41 we have stuff to show off that is very similar to their needs so um pretty easy to
17:49 get ingratiated with those types of things and show them the pieces and parts of the project they want to build
17:54 we've already done something like it before so the experience comes into play and i think when we show off those
18:00 things and talk about them with clients the enthusiasm comes across hard not to be enthusiastic we do we do
18:07 a lot of fun stuff i noticed at the top it was talking a bit about your your process
18:13 uh well i'm sorry it was another page that i was looking at where was that at um talking a little bit about you
18:20 yeah your process here we see this on a lot of agency sites
18:26 right you know it's it's the discover you know plan build you know that kind of thing is you know it's it's
18:32 all cute and everything but like is this something you live eat breathe in the company
18:38 um and if so like how does that translate you know for a client and their
18:43 experience with you on a project uh it's interesting all those things are still there and i have to tell you one
18:49 little note about those four boxes i tried so hard to get them all to start with the letter d
18:55 it was discover deploy develop and for some reason i never got
19:01 four of them and so it went back to this but yeah all those pieces are part of it
19:08 and they come across each project's different though some of them require a lot of learning a lot of new stuff some projects require
19:15 quite a bit of creativity and design um it's different every time
19:23 not not many are easy that's one common thing no no they're not i mean and and each
19:29 project has a unique aspect to it as well right you know it's it it's never just i just need a website
19:36 you know just something simple you know yeah it's interesting too because some of the ones i'm personally most proud of
19:42 or have the coolest database work uh aren't good ones to show off they don't look good you know no one
19:49 paid for any design work and nobody ever was interested in the public side of things
19:54 so yeah that's that's interesting how sometimes you can get some of these incredibly
19:59 complex or interesting ways to solve these these technical challenges
20:05 but it's hard to show it off but it disgusts it doesn't it doesn't look great or whatever um now
20:12 do you do you consider your agency a design agency i mean like
20:19 are you kind of a traditional agency or would you consider yourself a little more of a development firm i mean i know you're
20:26 tech heavy and all that as well but i mean like what what do you see yours i think that's
20:33 changed dramatically in the last five years i'd say in 2015 we were really pushing towards being a
20:40 design and creative agency and i think now where we stand especially the last 18 months
20:48 that is a huge part of it but i think we're much more in the squarely in the middle
20:55 with development playing a major role in it a lot of data work a lot of complex websites that need more
21:02 than just a modern or fancy design really good content organization is very
21:09 important lately and some of our projects are building under the hood stuf

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